Late last night LeBron James lost his headband and took over the game as nearly the entire country stayed up late to watch. Game 6 of the Finals was a classic, one of the greatest Finals Games ever. It was also one of the most viewed ever. Game 7 tomorrow night is likely to be the most viewed NBA game of all time.
Many of you watched it all go down.
According to Richard Deitsch of Sports Illustrated, the Norfolk market turned in the 6th highest rating in the nation. Richmond was next at 7th.
Top-rated TV markets for Game 6: 1. SA; 2. MIA; 3. Austin; 4. West Palm; 5. Memphis; 6. Norfolk; 7. Richmond; 8. Indy, 9. Clev; 10. OKC.
— Richard Deitsch (@richarddeitsch) June 19, 2013
That’s pretty strong for us in the 757. We love big time sports, whether it be the NFL or NBA.
Quick Breakdown of the top 1o markets from last night:
- San Antonio-No great shock there
- Miami-All the Heat fans at the game turned it on after they left
- Austin-More Spurs fans
- West Palm-Heat country
- Memphis-Great sports town, many thought they would be in the Finals
- Indianapolis-Many Pacers fans still intrigued
- Cleveland-LeBron Haters
- Oklahoma City-Both of their rivals in the Finals
The only two markets that appear to be outliers are Norfolk and Richmond. I can make a great argument for all other cities on this list.
Why is this? Is it the transient nature of our area due to the military? It’s surely not because these teams have any connection to our area. Not one player on either roster is from here.
The bigger question is how does ODU view results like these?
Does data like this encourage upcoming stadium expansion to be on the high end of the scale?
The City of Virginia Beach along with Comcast Spectacor and Live Nation recently attempted to lure the Sacramento Kings to town with promises of a Oceanfront Arena and their fiscal projections were off the charts.
Their failure to get the project off the ground may be huge for the future growth of ODU athletics and more specifically ODU Football. It’s been proven that this area is thirsty for a dynamic sports product.
I believe the ingredients are in place for explosive growth with ODU Football but it’s far more complicated than just build it and they will come. The school will need to have a high conversion rate when it comes to the local area. That can be accomplished in many ways but winning usually is the key ingredient.
ODU has yet to really campaign or open up to the local area when it comes to ODU Football in terms of advertising. There really hasn’t been a need because the demand has been so high. The day will come when the school will need to reach out and really provide an open door to the local community starving for a great product in their own backyard.
Not only did Norfolk check in at 6th but Richmond was immediately behind at 7th and that’s another market to eventually target. Last time I checked they don’t have relevant football in the capital city, unless you count Virginia and Virginia Tech which currently own the bulk of the pie. Even a small percentage of that would be substantial.
Like many of you I take pride in the fact that our area is so thirsty for national sports. Enjoy Game 7 on the NBA Finals, it’s already been proven that you are watching.
image credit: AP